We have spotted some! Recent data show that Valoma holiday parks in the Netherlands have long since ceased to be popular only with families with children. Increasingly, couples, groups of friends, solo travellers and even business guests are also choosing to stay at a holiday park. With increasingly nice accommodation and better facilities, holiday parks feel like an ideal alternative for many travellers. And fair? We couldn't agree more! Especially with friends, we find it ideal to stay at a holiday park.
Increasingly frequent holidays without children
According to data from Valoma more and more Dutch people are staying closer to home for their holidays, with a clear preference for parks where you ‘have it all’. Think parks in natural areas, with good facilities or just near nice villages and cities. “When I look for a holiday, I didn't immediately think of a holiday park, but that has changed in recent years,” says one of the respondents in a recent interview. And we can well understand that, because holiday parks have long since ceased to be what we always thought they were.
From standard recreation to real experience
Who doesn't know it: the famous disco night or one of the other activities that were always organised. Not very exciting, but as children we already loved this. But did you know that holiday parks have now expanded their offer considerably, including activities for adults? Think mountain bike trails, water sports, yoga classes in nature and guided walks. This not only makes a stay more active, but also more personal and varied.
Combining work and leisure at holiday park locations
Another trend that is increasingly visible is combining work and holidays. We take our laptops everywhere with us, but more and more people are consciously choosing to stay where they can work and relax. Many parks respond to this with meeting facilities, good wifi, quiet workplaces and inspiring surroundings. Working with a view of greenery and then being able to go straight outside? We mean it... that doesn't sound wrong. Industry researchers see this as an answer to the growing demand for flexible workplaces and ‘workation’ concepts.
Also popular with groups of friends
We actually started here but holiday parks are also becoming increasingly popular among groups of friends and smaller parties without children. Spacious accommodation, shared outdoor areas and flexible booking options make them ideal for weekends away or short breaks, especially outside school holidays. Park owners even report that group bookings exceed traditional family bookings in certain periods.
The power of social character
What makes holiday parks especially attractive is the social element. Spontaneous meetings, joint activities and low-threshold interactions with other guests create a relaxed atmosphere. It is often these unexpected moments that make a stay really special.
More luxury and attention to sustainability
What also emerges is that a growing number of holiday parks are investing not only in expanding their offerings, but also in quality and sustainability. Think energy-efficient lodges, circular building materials and smart climate management technology. These developments appeal to an environmentally conscious public and increase comfort. Companies like Valoma are playing a key role in this by developing innovative living solutions that combine nature experience with modern design. According to market analysts, these investments strengthen the position of holiday parks as a fully-fledged alternative to urban hotels or foreign holidays.
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Why this appeals to us
As far as we are concerned, this development by Valoma holiday parks shows how travel is changing: more flexible, aware and closer to home, without compromising on experience. Holiday parks are growing in line with this and becoming more and more fun. Perhaps even more fun than you might think beforehand. Any questions? Send us a message at Instagram or mail to [email protected].
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